This is a retail fashion manufacturing company based in New York City whose parent company is headquartered in China. This company manufactures knitwear apparel (sweaters in particular) for women.
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The attached image is from the parent company and it will usually appear alongside the new logo on all printed material and company collateral. The new logo should stand out from the parent company's logo but not overwhelm it and vice versa. It would be helpful for the NYC part of the new logo to stand out and be somewhat different from the "Knitwear" portion. The logo should "say" by looking at it that it represents New York and western culture while the Knitwear portion represent fashion and creativity. OR one part can be cursive and ornate, while the other part be in block bold lettering. Use these ideas as guidelines, but do not allow them to stifle your creativity. I look forward to seeing your ideas. One last note: The company has 2 different variations at the end of its name: "Inc." and "Group Inc.". Maybe designs can have placeholders for both variations so that they can be used interchangeably or simply leave them out if your design cannot accomodate it. Thank you!
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