Help a Small Company Become Huge!

ReLISTO

Hello!
We are a professional provider of Real Estate Leasing Services- We find tenants for vacant rental units. Target audience are landlords and tenants.

Mission of Company
- Establish "Leasing" as a true profession in the Real Estate industry
- Have the most qualified, most knowledgeable and best trained Leasing agents in the country.
- Create an atmosphere of team work for all employees to grow, enjoy life and excel

This logo you are creating will be used for:
1- The image of company
2- Company Website
3- National and local paper based marketing campaigns
4- On all of our For Rent signs that are prominently displayed on all of our rental units
5- On Store front awnings and highway billboards

Name of Company: ReLISTO
Website: ReLISTO.com

Tag Line of Company: Smart & Ready Real Estate Leasing

Logo Meaning:
"Re" = Is the official abbreviation for real estate
"Listo"= In Spanish translates to "Ready" and "Smart"
"LISTO"= "Leasing: Innovations, Services, Tools Online". (By 2011 Company will be rolling out an online product to support landlords to manage their property. As this is still in the future, we will not be using this tag line yet
General Requirements:

1- The logo should be of suitable quality and design for web site ,business cards, full paper ads and large billboards.
2- Resized larger or smaller without distortion or background discoloring
3- Final digital files , including editable vector and PSD versions
4- One page design style guide including colour usage, format restrictions, instructions for printers and tag line placement
5- We have spent a consideralble amount of time online seeking the "right" design. As a small company we will be spending a considerable amount of our budget around this logo.. Therefore, we will be deligent in assuring that the submissions is an original work.

Specific Retirements

1- Design to be Modern, New, Sleek.
2- Sample Fonts: A) Neuropol (see dafont.com) B) Century Gothic (Microsoft standard)
3- Case: "R, L, I, S, T, O" all upper case "e" is lower case
4- Colors
Orange ~ #FFA500 for "LISTO"
Dark Grey ~ #666666 or darker for "Re"

Concepts

A: Buiding:
1- Large, medium and small
2- Customer must know that we represent both urban and rural customers, which is why we thing that all types of building should be represented.
2- Buildings easily identify the nature of our work
3- Integration of victorian - (we own the rights to this image and would love to integrate it into a this modern design. This being said, it is more important to capture the modern look than to integrate this house.
4- Modern looking, modern impressionism

B: Smart and Ready integration..Reference must be subtle and sophisticated and may be difficult to develop. Bidders who are successful capture these two concepts will be given preferential treatment.
Full Logo integration with name. We would also entertain company name and tag line being immersed into a graphical design

C: Icon
We will also need one icon that can be used on Google Maps to show the location of our rental units. Icon should be of one of the houses depicted in the logo or other creative concept that may match icon with new logo.