Help Swiss Farm, Touring & Camping with a new logo

Swiss Farm, Touring & Camping

We are a camping and caravan site that rents pitches for tents and caravans to families who are holidaying in the UK.
We are a long established family run business that strives to offer an excellent camping experience for the holidaymaker through a combination of high standards of service, cleanliness and top facilities, in an outstanding location on the river Thames, only minutes walk from one of the most picturesque and bustling towns of England, Henley-on-Thames.

Slogan; 'Family owned since 1946'

The business is about fun, family orientated, relaxing and being on holiday.

The logo needs to present organic and wholesome values,
The look should be fresh and organic.

Target Customers include;
• Primary customers include married couples with children
• Secondary customers include ;older people retired aged 55+

Updated Comments 24/3/2011 - The text needs to be the priority of the logo with the image complimenting the text, but not distracting from it. The silver birch tree is not an essential image to have in the logo. I'd like to emphasis the organic and wholesome look and feel in order to attract quiet families. Integrating the strapline is important.