People that use skincare products. This first product launch is an acne product obviously targeting people with acne, so mostly teens to age 30. The Brielle part of the logo needs to target every demographic.
"Brielle" will be the overall brand name like Revlon or Lancome. The product name is "Pure Action", and "Acne Complex" describes what the product is. Our thought is to have the Brielle part of logo as the most prominent word and in the largest font with Pure Action in a smaller size and Acne Complex in a slightly smaller font than Pure Action.
Suggest that designers look at other skincare packaging for high-end skincare products to see how they do it in style, font and color... but we do want to be distinctive from other brands. FYI the logo will be printed on a cylindrical brushed aluminum bottle that is that is 3 1/4" tall with a diameter of 1 3/8".