Cómo Stephen Stanley comenzó su viaje en logotipos
Nombre de la empresa
Hockey Australia is the national governing body for the sport of hockey in Australia. It comprises membership of all eight States and Territories. Each State Association is comprised of regional associations, which are in turn made up of clubs. In some States, clubs affiliate directly with the State body.
Hockey Australia exists to provide Australians with the opportunity to play hockey from junior levels through to elite competition, including the Olympic Games through the men's team the Kookaburras and the women's team the Hockeyroos. It is responsible for delivering these benefits to Australian Hockey players through its Member States and ensuring hockey in Australia achieves consistent success, a strong and positive public profile and continuing player and spectator support at all levels.
Cuéntanos a qué tipo de público quieres llegar
The Australian hockey community. Primary target audience 15-30years. Secondary target 30+
The logo also reaches the corporate market, media, government agencies a well as all clubs and associations in Australia.
1.Development of a modern corporate logo which the sporting community can identify with.
Elements should include:
•text and font - Hockey Australia
•colours - Green and Gold
2. State variations on the national corporate logo, The graphic logo should be the same as the national logo but with the text Australia being replaced with the state wording.
•Hockey and colour treatmets below
•Hockey Queensland - colours maroon and gold
•Hockey New South Wales Pale Blue and Navy Blue
•Hockey Victoria - Navy Blue and Orange
•Hockey ACT - Blue and Gold
•Hockey Tasmania - Green and Red
•Hockey South Australia - Red, yellow and blue
•Hockey Western Australia - Black and Yello
•Hockey Northern Terrirory - Orange and black
I have attached some other sport logos to show how state variations from the national logo have been done - Sport Logos ppt
Also I have attached the current state logos with colour treatments for your review