Home Builders

ROE Builders

We are a family building company that is looking to create a new logo, fresh hip and happening logo that reflects our energy and personality . Located in Australia, we have a regional presence in a major city and influential local suburbs. Our business interests includes residential (unique,classy individual designed ) homes for clients.We do single and two storey buildings , adititions and alterations of homes. We are trying to portray a professional , classy individual building company that understands the clients dreams and visions.
We are a small building company that focuses on a small number of projects allowing us to concentrate our attention to detail while cutting costs

We are targeting elite clients that want individual designed homes, single and two storey homes, not project homes . They like classy simple designs , less is more .The clients dislike comical logos and tacky designs.Classy colours !
We have to compete against hundreds of builders and project homes so we need a simple eye catching logo that attracts the client to want to call us and not our competitors !

Our logo should meet the following design criteria:
- Emphasis is on word ROE more than the word builders . We can use the logo ROE if we expand to realestate or other ventures .Something like the word TRUMP .
- A visually bold and easily recognized design ( viewed from signs placed outside of construciton sites ) Logo will also used on trucks
- Presents a creative and professional image of our firm
- A modern and sleek interpretation on a traditional name brand
- Design does not need to be industry specific (building symbols, etc), but should not eliminate use in the building industry
- Logo should be usable in both color and black/white
- Logo colour should be appropriate for builders / trades / workmen to wear , no pinks/pastels!
-Logo should be a logo that with-stands time , can still be used 50 years later

Concept:
Our company is looking to stand out from a traditional group in our industry. Our focus is on residential, commercial, and suburban individual building designs. We would like to develop an iconic brand and are open to various uses of color, fonts and illustration (i.e. Nike swoosh) to solidify the corporate brand.

Use:
Logo will be used in multiple forms of media (print, online, road signage, website , hats , safety wear, uniforms etc). Viewed on cars and trucks !

File formats required:
Adobe printable format
Web file format - Hi-resolution .jpg