We are a Canadian Home Builder that separates ourselves from the volume builder by building a quality custom home that includes the customer throughout the process so they are guaranteed to get what they are really looking for. We are value based, very personable, like to work closely with the customer and build relationships. We have a very professional attitude and want to portray this in our marketing material, logo, website (not yet established) etc. The company has been operating for 10 years, but really needs a "facelift" with respect to marketing. The company has never had to advertise, all sales have been by word of mouth - back to the quality! The lots that the homes are built include high-end, new developement with high-end developer (Carma Developments - they have a website). Carma creates complete residential communities and this will be where we will build for the majority of the new homes.
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Target audience are the mid- to high-end market, including families and executives purchasing their 2nd or 3rd home. Customers would probably already be a home owner and looking to upgrade to a new home that has the "extras" including "infloor heating", "moldings", "granite countertops", stainless steel appliances, upgraded cabinets & flooring etc.
The name Maple Isle Homes Ltd., stems from "Maple"...the maple leaf of Canada, so we would like to include a red maple leaf somewhere in the logo. "Isle"...because the original owner was from Prince Edward Island...we are the new owners so don't need anything in the design for this...and "Homes" because of the home builder. We would like something in the design to make it look like we are a home builder. I have a couple simple designs that we have started with, as well - we aren't stuck on these, new concepts are welcome. The company also goes by "MIH" so this could be incorporated as well. Other colors just black and white, with a red maple leaf.
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