Been in financial services industry for many years and have been exposed to financial crisis and uncertainty on many levels both personally and professionally.
I am a financial educator and strategist who's core focus is to break the chains of consumerism, credit, debt and poor behaviors around money by creating a new foundation for financial success.
The Fresh Star Program is my effort to bring all the needed resources together in one place to serve families in need.
The personality of the program is as the name implies...this is a place where a fresh start is possible for all, no matter what got you here, we can help you get a Fresh Start! It should lift people up, images of hope and prospertiy should come to mind as soon as you see the logo and associated colors/shapes etc.
Cuéntanos a qué tipo de público quieres llegar
Families that are searching the web for resources to help them, existing financial client base, as well as a word of mouth viral component. This is why it needs to be "Fresh" and captivating on first glance, and not something static and uninviting.
Financial hardship (all cases) that need assistance.
I have a small team building on Wordpress my back end web presence, which will be the focal point of ALL people involved with the program.
They are self admittedly short on "graphical talent" and recommended this site specifically because you are all great designers and that you are capable of amazing design!
I need a new identity (logo) with appropriate colors that they can key in on for the rest of the site background. Anything too neon or that will show up poor/wash out in a web based graphic will really be difficult for me to accept.
I am high visual, so appreciate quality and am hopeful that you can come up with something that allows people to see your image and at once feel lifted, happy and as if they found the right place they have been looking for. The team will work with what you give us to build the rest of the site around YOUR work.
I am wide open to interpretation within the confines of my target audience and the program itself and would offer anything that speaks to "clean" or "fresh", even in the form of water elements or something that has an annimated feel to it. You are the master!