Independent Concert Promotion Company Seeks Original Logo

Groundswell Independent Promotion

We are an independent live music concert promotion company based in Austin, TX. We provide financial backing, find and contract artists, rent a venue and finally work out all of the details so the show can pop off cleanly. We strive to provide an effective, down-to-earth, artist-driven approach to the business. This image is in contrast to the norm in this city, which is dominated by a single large-scale corporate entity. We aim to be a progressive, accessible, HUMAN alternative for national as well as local acts looking to book gigs in the region.

-Artists, booking agents, venue managers and local media outlets.

-This constitutes an eclectic blend of creative types of mixed gender involved in the professional music industry.

-Expect about two-thirds men, one third women, primarily in their late 20's to early 40's.

This is a professional, industry crowd. As such, expect them to be highly savvy with regards to visual media. The company logo should be geared toward these industry professionals, NOT toward concert-goers or music fans in general.

-The domain name is Groundswell.in

-I would like the word "Groundswell" to make the bulk of the logo, and to have .in beneath it. I would like the ".In" to be much smaller, and (I suspect) to sit beneath the primary word.

-Find a way to form the word "Independent" or "independent" from the .in domain name suffix, such that the suffix is one shade, but the entire word is clearly understood

-I am not sure yet whether I would like the final company name word, "promotion" to be displayed on the logo. Let's see :)

-It needs to look clean and professional, but don't make it look like it belongs to a bank or a financial product. We are in a creative industry, so the logo should be visual art.

-Some sort of industrial style, perhaps using the old WPA style, or a clockwork motif, or something other related to industry. I want to give the impression of a solid foundation and of progress and construction

-A design where the logo appears to be forged from molten steel or rock. Something that evokes the effort, heat, sweat, smell and look of a forge

This project is dear to my heart, so I will be following the process closely. Please take creative license and get into it. I will be.

Finally, thank you all for your time and effort!