I am a former top executive of a corporate in Poland who decided to go for a more creative challange then a well paid but boring executive job.
I've started a consulting company which works on the complex and innovative projects with large corporates. That way bridging the two worlds of large scale of a corporate and agility of a smaller company necessary for leading innovative projects.
The name of the company comes from two words INNovate and conNECT which is what the company wants to do connecting existing business with innovative approaches. The connect part is as well about having good working relationship with Clients employees thus connecting with them.
The logo should help convey this messages.
The company is about APPLICATION IN CLIENTS BUSINESS of innovative approaches and high tech. Client organisation are end-customer facing business like mobile telephone operators or large retailers.
The company will work with largest retail corporates like telcos, retail stores, banks, insurance etc. on Polish market and eventually European market.
Thus the logo should speak to executives and staff of such organisations on the country level. These are people still doing real business and not only "corporate politics".
Requirements for conotations conveyed :
professionalism, innovation, application not theory, tangible results,
care for customer, partnership in achieving results
These are buzz words a little but the end results I want :
people want to work with my company because :
- there are good results and professional dealings
- you work with people who care about working in a friendly manner and not along "cover your a... principle"
You CAN but DOESN'T HAVE TO incorporate Innovate and Connect words into the logo if it will help. You can use variants of the word if it makes sens (like innovative, connencting, connection etc.). In fact I am quite unsure which approach is better for the end result.
The name of the company still can be changed so if you have brilliant idea feel free to propose.
I was very happy with the results of my first contest on a very different subject. It is very rewarding seeing other people having a different view on the problem and turning it into visual idea which I can put into practice. I hope to see soon your creativity at large.