We are an iPhone software development company specializing in the design and development of intuitive and fun-to-use iPhone applications (programs). Catering to both the consumer and enterprise (big business) markets, our application designs place particular emphasis on creating a positive end-user experience. In case anyone stumbles onto our website (http://www.app-factory.net), sorry to say it provides virtually no insight into our culture as it was created from a primitive template merely as a placeholder to provide basic information and access to support services for our current customers (so please don't base your designs on what you see there).
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Markets: Both consumer and enterprise.
Applications: From cutting-edge sports-focused (KeepScore LAX Edition) to religious (Art Image Rosary Classic) and everything in between.
Look: Logo design should lean toward professional and cutting-edge (not toward the look of our current Rosary program which has very classic "Olde World" look and feel).
Identity should strive to be highly professional with an artistic flair and have a cutting-edge look and feel. Although we market to big companies, we are a small, focused company, not a big enterprise (e.g. - NOT looking for something cold and corporate like an Intel or Oracle logo) although we will be selling into that market. As our software emphasizes clean (although rich) design and simplicity, our identity should reflect this as well.
Final design should look good in color as well as monochrome and in silhouette.