We sell sewing machines, quilting fabric, quilting patterns and supplies, general haberdashery. Our market is predominantly women, 50+ but we would like to attract younger customers to the craft.
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Sewing machines, patchwork fabric and needles are done to death. We want to be fresh, innovative and convey a sense of style. Our target customer has moderate disposable income and likes to be creative. Our staff names are Kim, Kay, Karen, (K)Chris & (K)Jenni - we've made a bit of a thing of the letter K.