We are a company that provides different services for lawyers. For example, we have a web search directory for lawyers: http://www.daz-anwalt.de.
We are based in Berlin, Germany. We are growing fast and we are a young team.
We want to to find a good designer to work on many ongoing projects.
Our newest product is an application for smartphones that allows lawyers to advertise and promote themselves. Again, this is like a search directory for lawyers on smartphones. Also, we offer to build individual applikations for law companys. The graphics and designs for these two new services are not completed.
After this logo design contest, we will start to design icons on the new website, create print portfolios and optimize the look of the website. Designing for us will have it´s future benefits.
Our target audience is easy to understand. It´s simply all the lawyers. Unlike most people think, lawyers are often very nice and communicate much.
Of course, this target group has a serious touch, which should also be seen in the logo design. On the other hand, we are entering the smartphone market. We are selling our app services to lawyers. So of course, we need a modern and smart style.
The Logo name is:
LawConnect - einfach Mandate generieren.
The three words after the dash are written underneath the brand name LawConnect. It´s like Nike´s "just do it". The three words mean "finding more clients".
The wording "einfach mandate generieren" should be shown underneath the Logo. It should be much smaller than the Word LawConnect.
The logo should include a dynamic graphical idea that gives LawConnect a new look and face.
There is a website preview: http://www.daz-anwalt.de/apps
The website and the logo will have to harmonize. As you can see, the style is relatively plain, much like the apple design. But the icons and more are yet missing, so there will be more individual style. Therefore, the logo doesn´t have to be too serious and plain. Everything is possible.
It should be a fresh style. The background of the website can also be white later, so the grey should not be a problem when it comes to the colours of the logo.
We want the designers to be free. Detailed wishes make that impossible. If we would describe in three words what our logo should reflect, this will be: fresh - innovative - professional
The design of the logo should be suitable for print, web and mobile.
We are excited to start our graphical journey with this logo design and look forward to see a good design!
Marius Ehrlinger, LawConnect