We want a logo that will anchor a brand designed to appeal to parents of pre-K through 12th grade students who are involved in their school fundraising activities. These parents are largely volunteers, who are dedicated to the cause - they are not professional fundraisers (well, most of them aren't). We want to use it primarily on our website, but also on business cards, banner stand graphics, brochures and the like.
We happen to be a bootstrapping startup, founded two years ago by 5 PTA dads with software industry experience. We are definitely a David, next to the Goliath in the business, and we have had our greatest success leveraging our personal knowledge of running school fundraising auctions.
In addition to the cash prize, we'll also give the winner a single-event subscription to our software - so if you're involved with the PTA at your kid's school, this contest could be more valuable to you.