Logo for advertising website

EU-AD. A marketing company in Kosovo (both classified and billboard)

We are currently developing an online marketing website for Kosovo similar to Gumtree. The company will provide both online classified adverts and large billboard advertising in all major Kosovan cities.

We need to convey that we are an easy-to-use service with a wide reach that is affordable but also highly professional.

Our target audience is the population of Kosovo that is looking for advertising (from small personal adverts to large corporate ones). The website will be available in both Albanian and English. There are plans to expand to more of Europe and Worldwide in the future but we are currently keeping the target audience fairly focused.

Similar websites include http://www.gumtree.com, http://www.hallolondon.co.uk/ and http://www.merrjep.com.

The main requirement is that the logo needs to be clear and easily recognisable.

As there will be both Albanian and English speaking, please do not use any text other than the company 'EU-AD' although this text is not a necessity.

Can we please try some lower-case lettering like the British Airways or Microsoft logo?

The website is being developed with a grey / pearl white colour scheme in mind and so the winning logo would need to fit in well with these colours but does not need to contain these colours.

I previous requested designs based around the EU flag, however, we would like to try a few simple designs without the stars? A simply play on the lettering could be good.