I am an Australian account and I have a extremely new blog all about superannuation / retirement savings (or 401k if you are American).
I am young and a little cheeky and I really focus or trying to make a complex subject easy to understand - I write in plain English and I like to 'tell it as it is"
I like to think as the ideas and strategies that I share with my readers are both technically accurate (high quality information) but also progressive and 'evolved' form the general get rich quick information all over the web.
My subject matter is conservative by definition - and I want my readers to feel that they can rely on me and the information I put forward - its all about substance - it is NOT about being 'flashy'.
Typical age group is 30 to 50 years old with higher than average disposable income and higher than average education level.
Even though my blog and what I right about relates to retirement savings, the older market (45 +) is totally saturated. There is not much out there that focuses on people who are just starting or are in the beginning of their wealth building / investment goals.
On average slightly more of my readers would be female compared to male, and a lot of the things I have written so far have had positive feedback from females (I am a male doing the writing). This may have something to do with the fact I am risk adverse - which means I never recommended strategies that are risky - even if they sound cool.
I have attached some emails between myself and a friend who is a designer - he could not complete this work due to other commitments.
Please ignore my discussions regarding the DNA spiral / double-helix - I was trying to be clever but it just looks lame.
Modern fonts always look good.
I like vibrant colours - blues and greens. It needs to modern, a little funky, but NOT too out there - it needs to reflect substance and reliability.
Any questions or requests for more information will be responded to promptly.