Logo for new bicycle company

Aspiro Cycles

We are launching a small custom bicycle company. Currently we sell and service tour de france type bicycles and would like to expand our offering. We care deeply about the quality of the product that we sell. Form is as important as function to us.

These will be modern steel bicycle frames that appeal to the urban commuter. The price of these bicycles will be approx $1300-$2500. The person who buys this bike could buy something cheaper to do the job. However they have a sense of style and would like a bicycle that not only functions well, it has a sense of fashion. The word aspiro is latin for breathe. Breathe is about freedom, it is about exercise.

This logo will form the basis of our head badge (the logo that goes on the front of the bike head tube). Because this logo will be printed on shirts, hats... please do not overly complicate the logo. Black and white is fine. The logo font must be unique and very clean as we will use that font to put model names on the frames. Mini cooper recently launched a bike line. Although their bikes are very classic, there is a modern minimalism to the design that we find appealing.

Please avoid the obvious and doing something bike oriented. There is no point on having a logo of a wheel on a bike with wheels.

Please look at a bicycle. The top tube (long bar that connects the saddle to the handlebars and the head tube (the piece that connects the front fork and wheel to the handlebar) are where the graphics will be presented. Be mindful of the space limitations.