An online store selling general products ie a variety of products which fall into many categories. It is not designed for any market in particular as it sells a large variety of products.
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Females who shop online, General Public who shop online, buyers looking for great products at competitive prices.
Our online store will be selling general products and needs to have a logo which will contain a cartoon character or an object which can be used as a mini logo throughout the site. For example one of the letters of "tiptopshop.com.au" may be replaced by an object or cartoon character, or the object or cartoon character will appear next to the name of the site etc.
We then want to use that cartoon character/object as a mini logo on other pages in the site eg mailing list, checkout icon - as a consistent theme throughout the site.
The motto of the site is: Click. Save. Smile. and needs to be incorporated into the logo (eg underneath).