A startup retail chain. I'd like to keep the branch a secret for now to avoid influencing design in an unwanted, traditional way. Think contemporary fashion. Please remember; the full brand name is "c/o Vendela". (c/o="care of"). It is NOT a fashion concept, even though we are inspired by the fashion industry. Therefore: if symbols are used they need to be generic.
If the contest works out the way we hope, it will be the first of several where the winner will have an edge in future design-contests regarding the design of our new homepage as well as package design.
¿A qué sector dirías que pertenece tu empresa?
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Main target group: women between 15 and 50, even though all genders and ages are potential customers and shouldn't feel excluded. Trendy, urban. Premium without being exclusive. Logo needs to work in black & white as well as in relief.
An idea I have even though I do not know if it will work: a hank (ie "loops of yarn") in Paul Smith colors. Or sinus curves in the same colors?
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