We need a new logo as part of a rebranding effort.
The logo should appeal to both sellers and consumers. The sellers are small and midsized makers of Caribbean fashion, apparel, food products, arts and crafts, home goods, jewelry, beauty and skincare, accessories, etc.
The consumers are likely Caribbean expats living in the US and CA, relatives who have strong ties to the region, or others who have lived, worked, or traveled to the region.
Words that describe the brand:
Direct, cool, convenient, trustworthy, efficient, artistic, casual, cheerful, hip, friendly, fashionable, modern, nostalgic, relaxing, functional, impactful, sincere, innovative
Style: Masculine, young, luxury, modern, somewhat serious, quiet, simple, subtle, geometric, abstract, supportive, trustworthy, Caribbean / tropical, efficient, smart