We are launching a new company selling leather bags. The bags are made of thick cowhide leather and the designs are simple and practical. They are extremely durable and robust and while some of the designs are geared to women, most the bags are for men - the weight of the leather means that a bigger bag would be too heavy for most woman to carry. The price points are all at the mid to high, starting at about $400 for a man's leather briefcase.
Our target audience for this new line is predominately, although not exclusively, male - educated, wealthy, values quality over quantity - (would rather spend $200 on a new pair of shoes that lasts, than $40 on a pair that will fall apart in a couple of months). Enjoys the outdoors, travels both for business and pleasure.
New Logo: Wild North. I don't want to prescribe, I'd rather see what you guys come up with. I'd like something clean, simple, fresh and captivating/creative. It is going to be embossed on leather, used on the web, and in all advertising material etc. I'd like it to work at a life size of 2 x 1 inch on a bag. I'll check in frequently and let you know what I like. I'd like to receive the final files in a 1,000 x 1,000 pixel gif and/or jpeg, as well as a complete adobe illustrator layered file.