We will be developing a pack that people can keep in their car, in the glovebox or boot, which they can access should they have a crash. The pack will have all the notepaper and materials to make sure that you record all the relevant information for your insurance company and the authorities.
Cuéntanos a qué tipo de público quieres llegar
Drivers... parents and friends of drivers. Male and female so nothing racy or too far leaning in either direction.
Had an idea for a concept - if the V part of the K (put the v on it's side...) could somehow be the path of a car that's had a crash, if you imagine two lines converging on the middle of the sideways v in the K and the prang being there...
Strong, safe, secure and with a driving motif I guess but mainly something with as wide an appeal as possible.
The pack will probably be in a dark cover so the logo should be bright. Many driving type logos tend to be dark, I'd prefer something lighter/brighter.