Georgina Lester is an Internet Marketing Strategist who delivers intuitive and creative marketing campaigns for clients to empower them and their business, using SEO and social media strategies unique to their own voice and based on core values.
Her background is in high end fashion design and couture and art - files below show pics of the different areas of her creativity in design, photography, high end fashion, textiles, stained glass productions etc.
She is a spiritual and giving individual, Empowering, interested, curious, fun, extrovert, networker, energetic, creative, real, desirous, focused, reflective, ambitious, persistant, maverick, action taker, ideas person, fulfilling, learner, in tune, passionate, free thinker, fluid, writer, explorer, mentor, storyteller, sharer, spirited, courageous, huggy, strong, benevolent, good sense of humour, approachable, friend, listener, helper, nurturer, warrior, hard worker
Georgina empowers her clients by helping them to leverage their reputation on line. She delivers this through one to one mentoring/coaching and seminars for the small business/entrepreneur audience.
This ‘own voice’ approach is the foundation too for Georgina’s branding. Her brand identity needs to reflect her, her personality and her skills, experience and will endorse and further strengthen her already successful reputation online.
small businesses/startups/medium businesses
small groups/seminars for business individuals with own business
Other creative businesses and niche markets - artists, fashion, film, opera etc...
With much of the internet being made up of individual entrepreneurs and with the rise in use and success of social media, it is essential that anyone using this medium embraces it holistically, strategically but most importantly using their own unique voice. This is hard to do on your own and time consuming when the internet can be a minefield and a source of information overload. Georgina is currently building a following of fans as a mentor and strategist with a difference. Instead of offering the usual ‘tick box’ mentality towards internet marketing Georgina’s approach is very much one of giving time and creative thought to her clients objectives in a holistic manner, guiding them and leading them to fulfilling objectives and enjoying it on the way!
To create logo/branding for Georgina Lester using her name and associated strap line – as on attached file
Logo needs to consider following mediums: web – use on emails, websites, banners, ads, social media forum signatures: print – stationary, brochures etc
Colour and black and white versions required
Provide example of logo in use on business card + website banner
Possible future requirement for flash version – should be considered in initial designs
Key attributes of design are as follows:
Clean, modern, professional, feminine – fluid yet centred or focused in appearance - not fluffy or girlie!
Incorporate symbol or logo or design element that captures the attributes of this business woman as below: In 4 words she can be described as intuitive, creative, empowering and energetic
The example on the attached files reflects the simple, clean lines, fresh, feminine colours we have in mind but is not a creative sample supplied for limiting purposes but only to denote the business /professional individual combined with warm, energetic and inspiring human characteristics of Georgina Lester. Fluidity in the logo is imperative to reflect her energy and the energy in her design work (see jpegs below for examples of work)