BillShrink is the best way to find unbiased, money-saving recommendations to your everyday bills, is looking for a new logo. Well on it's way to becoming a major consumer brand, BillShrink has been featured in hundreds of news stories in print and on television. http://www.billshrink.com/news-and-events. Our new logo needs to reflect our unique position as the only software-based savings tool for everyday bills.
BillShrink's strength is it's savings engine - it tracks millions of data points to find the one option that saves you money on your everyday bills while matching your individual needs. It's dead-simple - answer a few questions about a bill & BillShrink does an automatic analysis of your needs in order to find you the best personalized recommendations. All recommendations are transparent - you can see why something is ranked, all information BillShrink has about that particular option and compare it to your current plan or any other plan in the market.
Currently BillShrink helps consumers find savings recommendations for wireless, credit cards and gas but will be providing recommendations for many other services in the future.
Primary brand attributes: Tireless, Educating, Enthusiastic, Genuine/Open
Secondary brand attributes: Surprising, Warm, Light-hearted
Target audience: Anyone who pays bills. US only.
Brands we admire: Target, Mini, Virgin Airlines, American Express
Logos we like: Skype, Sprint, Palm, Evernote, PeoplePC, Virgin Airlines
Key considerations: The winning logo will be unique, engaging and modern and will take into consideration the following:
Your logo must strongly differentiate BillShrink from the companies whoseservices it provides advice about: i.e. cell phone carriers and creditcard companies.
Your logo should reinforce that BillShrink is a trustworthy service and company. It's important to note that our recommendations areunbiased and our mission is to help individuals make smarter choicesabout which services they use.
Our tagline (not a critical part of the logo) is "It's time to start saving some money"
While we're interested in alternative explorations, our current logo is apple green and black and we have a lot of equity invested in that green. Please keep that in mind.
- - Do not include .com in your logo
- - Do not use BS as the acronym in a mark (in case it's not obvious that stands for Bull S**t in the US)