1) The logo needs to have something unique. Just some good looking lettering won't be enough. We need an icon or a symbol or something that goes with the lettering and is recognisable.
2) Don't get too playful .
3) Don't get too serious either.
4) Must reproduce in 1-color. We'll use the logo in full color (web, print, etc), but it'll also need to have a 1-color version for other purposes (envelopes)
We want a logo that will be simple, and modern.
It's important to keep in mind that the logo has to send a positive playful image while also send the seriousness and professionalism of the business.
We don't want something too complex, just something that goes straight to the point.
Remember that we distribute AUSTRALIAN LOTERY products OVERSEAS
A good inspiration could be fdjeux.com ... the company in charge of the French loto but we don't want work that will be copycat of existing logos.