As financial advisory firm, we need a professional looking logo which ideally is fairly clean and simple allowing us to use it in a multitude of places. Our clients are for the most part quite affluent people, and we need a logo which reflects that along with the high quality sophisticated service we provide.
I've attached a few idea's we have had a play with ourselves, there's a quick mockup image which is very basic but is currently our place holder on the website.
Also attached are a few designs we tried out (the crosses and ticks denote which we like). From this it seems we all prefer the simple ones, ideally not just a normal font ie. some sort of change made to it. Most the fonts used on this we were not happy with as we felt they didn't look professional or sophisticated enough.
The perfect logo we think currently (could be persuaded otherwise) would be a simple, clean font saying "Axis" but with some sort of tweak made to make it unique. Possibly a pictoral/abstract/letter based mark along side to complete the look.
Any questions do ask, and we look forward to seeing some responses. Depending on the response we get back on here we may up the price if it turns out this is a good platform to get the designs made.