Concurso completado

Logo design for self-serve ad platform

Zepto necesitaba un nuevo diseño de logotipo y lanzó un concurso de diseño en 99designs.

Un ganador ha sido elegido entre 542 diseños de 88 diseñadores freelance.

542
propuestas
88
diseñadores
1
ganador

Cómo Zepto comenzó su viaje en logotipos

Nombre de la empresa

Zepto

Descripción general

Zepto is a new self-serve advertising platform.

We launched in January 2009 and need to redesign our logo.

We let users target ads on a per-page basis, then create these ads in a dead simple way. Our objective is to help publishers better monetize inventory since there is no simple way today to cost-effectively sell ads on a per-page basis. Similar to how ZipCar lets people rent cars in small increments, we let people buy ads in small increments. Instead of buying ads for multiple weeks at a cost of several hundred dollars, users can buy ads for multiple days at a cost of tens of dollars. This allows us to pursue a new class of advertisers, rather than traditional advertisers like media agencies.

Our core differentiators are simplicity and ease-of-use.

Cuéntanos a qué tipo de público quieres llegar

The web site is not a destination site. It is informational and meant for publishers and advertisers interested in our platform. The site will also be viewed by prospective job candidates.

Given our target audience, we need the brand to meet these criteria:

* Be safe and corporate enough to assure media publishers like the New York Times
* Be hip and fun enough to attract fresh college grads who are seeking jobs
* Be fresh and simple enough to reflect our novel approach and emphasis on simplicity

Examples of logos that project these properties:

* Apple logo -- http://www.apple.com: classy, simple, and fresh
* Zendesk logo -- http://www.zendesk.com/: simple. We also like the Buddha character because he imparts a fun, hip quality to the brand.
* Nike logo -- http://www.nike.com/: simple and cool

Requisitos

We need the logo to consist of the company name and a symbol that reflects our company. We need inspiration and guidance on what symbol to choose. One way designers can differentiate themselves is to produce a symbol that encapsulates our branding and company goals.

The corporate symbol must be simple enough that it can be reproduced at a small scale to accompany the ad unit.

Here is one publisher who is installed our platform: http://www.firsttracksonline.com.com/. Look in the right rail, near the top, for the "Put your ad or message here..." link. Please note the blue "Z" in the ad unit. We want this "Z" replaced with our corporate symbol.

If you want to win the contest, you must do the following:

* Create an ad using the wizard (but don't pay for the ad obviously)
* Provide one suggestion on how to improve the wizard
* Report any bugs you encounter

To reiterate, if you do not do these things, we will not consider your design. You need to spend time with the product to truly understand our objectives. We want a partner who can help us think about the business as well as someone who can create professional, attractive logos.

Deliverables

The project deliverables are:

Logo (company name + symbol)
Favicon
Link symbol

Paquete personalizado

US$543

Destacados gratis

  • Concurso abierto
  • Garantizado
  • Ronda rápida

Archivos finales

AI
EPS
PDF
PNG
JPG

Hemos encontrado algunos concursos similares que podrían interesarte

US$299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
diseño de Shantall Rueda diseño de Dasha M. diseño de Dasha M.
49
entries
18
diseñadores
US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
diseño de cynric diseño de cynric diseño de MauraNuhiu
147
entries
53
diseñadores
US$299
I need an arabic font/ logo for an already made logo...
diseño de Manishah diseño de Manishah diseño de sz-design
173
entries
52
diseñadores
US$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
diseño de A creations® diseño de 13MartaDP diseño de Artwild
330
entries
90
diseñadores
US$299
diseño de g roland diseño de g roland diseño de betiobca
179
entries
41
diseñadores
US$799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
diseño de ReyvanJaya diseño de ReyvanJaya diseño de ReyvanJaya
73
entries
15
diseñadores

Te hemos guardado un lugar en tu concurso de logotipos.

Comienza ahora
US$799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
diseño de pyxz diseño de pyxz diseño de pyxz
430
entries
106
diseñadores
CAD399
We give our clients advice to live a happier & healthier life...
diseño de double hand diseño de morry diseño de csoki
52
entries
15
diseñadores
CAD399
Films and Documentaries about Endurance Sports / athletes....
diseño de Tisha art diseño de smARTbrain™ diseño de double hand
105
entries
25
diseñadores
AUD399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
diseño de Enola diseño de VitoVitorino diseño de VitoVitorino
103
entries
20
diseñadores
AUD399
Professional Taxation Services for individuals and small businesses
diseño de ads1201 diseño de wedesignlogo diseño de johnjaphet
70
entries
19
diseñadores
EUR279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
diseño de Dragona99 diseño de Dragona99 diseño de Dragona99
189
entries
14
diseñadores