OnOfficial.com is a new social networking news website, providing content that is current, raw, unedited and fresh.
It's content is provided by anyone with a video or still camera, mobile phone, or pen and paper. Using the tools of social networking, facebook, twitter, youtube, flickr and much more, OnOfficial makes YOU the journalist, editor and broadcaster in one website.
Todays major news outlets are controlled by advertising agendas and a need to provide content that is filtered through channels that don't often give an unbiased, raw aspect. OnOfficial is guided by topics that are created by the crowd, the trends, and viral marketing, that is, word of mouth, email, memes and that unknown madness of the masses.
Launching soon, OnOfficial will be centre stage at some of the worlds biggest events, giving people a voice to show what news channels don't, to let the audience be the eyes and ears. It will be unabashedly guerilla. raw, uncensored and exciting.
OnOfficial.com will appeal to people of all ages, but have a major focus on Gen-Y providing content and spreading the message via social networks, such as facebook, twitter, youtube and more. These people want to be involved in media creation and not just a helpless viewer. The audience want to see what's going on in the world but from a source that isn't driven by ratings, advertising agendas and PR.
OnOfficial.com is looking for a logo to be designed that will work brilliantly for a website as much as for branding on business cards, t-shirts, coffee mugs and much more. It should be witty, organic, eye-catching and as recognisable as what Nike or MTV is today. Feel free to play with colours. It should look good in colour as much as black/white. The final delivered artwork has to be scalable, that is, large format Illustrator/Photoshop, CMYK for print and RGB for web. No stock imagery can be used. It MUST be completely 100% original artwork. It will be our trademark for our brand and we will own it 100% after handover and payment. Do not apply otherwise.