We are a trendy online retailer of ladies' shoes and accessories. Currently (http://www.flyJane.net)
We are in the process of relaunching our site and changing our concept and target audience. In the past, flyJane.net was a site that catered to "The Fashionista on a budget" debuting great fashionable shoes at affordable prices.
The NEW flyJane will feature fashion-forward edgy, footwear and and accessories from both well known and emerging designers catering to the "Fashion Conscious Early Adopters" These are young women ages 16-35 whom are connoisseurs of fashion. This group twitpics their outfits to friends, wishlists their favorite "shoegasms" and are reading the coolest fashion blogs online.
Our goal with this project is the update our brand image with a fresh new logo that culminates our new brand vision for flyJane. We are looking for a logo that is simple and clean but modern and fashion forward. A logo that exemplifies our demographic and is recognizable at first glance.
How did we come up with the name flyJane?
Well as you know, "Jane" is synonymous with Girl, Women and "fly" depicts that inner flair, edgy personality, love for art and fashion of the girl we are targeting. She is "FLY".