The name tankt can be seen in many different lights. Some flattering, some not so much. In my mind, I see it as *full* of life, as in filled to the brim, not expended or wasted; revved not flat-lined, buoyant and bouncy not sunk or deflated. And it's definitely fun too.
The product it represents is a state of mind, a new way of connecting over and paying for music. You'll pay per listen, and I'll subtract a credit from an pre-paid account. You might think of having money in that account as being tankt. I'm not sure if that's the right way to tie it all together, but it is a big part of how the company works.
What really sets this apart from rdio, pandora, and the others is the fact there are NO ADS on tankt. Both the company and the music (artists, labels, etc.) are supported by the people who use tankt.
The people who will use/love tankt are those who:
- love music
- pay for music
- crave new music
- want to share music in an honest and open way
- desire new and deeper connections to both music and other people
One last thought:
Why do creative people choose Vimeo over YouTube? flickr over Shutterfly? Etsy over eBay? I'll argue that Vimeo, flickr, and Etsy were designed for people who wanted a premium experience, a more thoughtful product, and a much more egalitarian culture. These three companies are warm, open, and inviting. So is tankt.