We need amark which can be used with or without the text of the logo and can form thebasis of a strong brand.
We knowthis will be a challenge but we’d like the colors of our logo to be changeabledepending upon where it’s used, the seasons, current fashions, our mood etc.!
Key valueswe want to associate with our company are:
- Simplicity– our systems are simple to operate, using graphical remote controls with anintuitive touch-screen interface.- Intelligence– the systems automatically perform the functions you require eg. turning offthe music in the living room when the TV is switched on, or turning up thelights in the cinema room when the screen is turned off.- Innovation– we are aware of the latest technologies and have the confidence to integratethem into our systems.- Aesthetics– we design our systems sympathetically to integrate with the existing themesof our clients’ homes/offices. Our systems are discreet; we leave no boxes orwiring on show.We tend tolike designs with an element of depth to them; but most importantly, we’relooking for a dynamic logo which reflectsthe ethos of our company, our typical client base and the nature of our industry.
We willhappily provide regular feedback on the designs.