Balance First is an established chiropractic practice in the Midwest of USA. For the last 10 or so years, the company's reputation has been built on word of mouth and service alone, without the help of a professionally designed id system, advertising, or anything else that branding experts say you need to survive. The culture of the company is people first, with strong confidence in the unique methods that the doctor uses in order to help bring balance to the clients' posture, health, and sense of well-being.
The practice already has a logo, but needs that logo updated to be more contemporary, and to present well in a web 2.0 environment, as well as on print. PLEASE READ THE REQUIREMENTS BELOW.
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This brand appeals to independent minds as well as those who need some tender love and care.
Use the logo provided in the file as a basis for this logo update.
We are not looking for a complete re-design, so please don't present one.
The geometry of the triangles (the relative structure) of the current logo needs to remain...You can soften edges, etc. but there needs to be a visual connection between this logo and the one you design.
The larger triangle needs to be more visually dominant than the smaller inner triangles. The current logo does not achieve this, and it needs to be corrected.
The colors should be similar to the ones presented. You can also just use this palette as well, although some creativity in similar shades would be appreciated.
Creativity in the placement of the brand name with regards to the logo would be appreciated.
Please offer whatever font-type you want. You don't need to re-create the one presented.
Please do not include any spines, hands, or people figures.
We're placing some constraints around this project, but creativity within the above limits will be rewarded.
Thank you for willingness to offer your time and talent on this project.