Retirement Planners International, Inc.
Our firm is based on the highest level of customer service possible through person relationships, wealth management, upscale client events, and emotional support. We pride ourselves on helping those who are going through a "life transition" whether it be Retirement, losing their job, being diagnosed with cancer, financially supporting children through college etc. We offer them the control over their finances & emotional support they need, when control of their life may be taken away. Our office atmosphere is extremely classy and traditional with a formal appearance including columns & marbled tiles. We hired an interior designer to do custom window treatments, build custom dark wood desks, apply a paint technique to all the walls etc. We are a very close firm, where staff has great relationships with each other, and with our clients. We are always recognizing birthdays, anniversarys, accomplishments, vacations, births of grandchildren, and other important events in our clients lives.
We are not targeting a specific market. Although we do a majority of retirement (401K) cases, we do not want to steer away from someone who is in there 30's and 40's, and wants to get their finances in order to ensure they can pay for their childrens education, weddings etc. Our requirements for our audience, is that they have a minimum of $100,000 to invest. That is our firm minimum, and our CEO's minimum is $1,000,000.00 to invest. Needless to say, we work with a lot of Business Professionals, including CEO's, VP's, Presidents, and individuals who have been with their company for 20+ years. We are trying to target people who have the money to meet the minimums, but most importantly have the personality to appreciate life, relationships, and family.
Our desired audience is someone with $1,000,000.00 in assetts, is family oriented, friendly, appreciative, and enjoys life and what it has to offer. They have appreciation for good service, great people, and a wealthy atmosphere that is respectful and classy.
We would like to have a logo that spells out "Retirement Planners" with International Inc. below it, or in a smaller font etc. We sometimes abbreviate and use "RPI" but we would only want to do this if it could be incorporated into the logo design that spells out "Retirement Planners International, Inc." as well. So, we do not want a logo to just say "RPI" without then spelling out what RPI stands for. However, we probably prefer "Retirement Planners International, Inc" without the RPI incorporated, but would like to see both. Our colors are a dark, rich, forest green, and rich gold. A logo with depth such as shading, bolding, emphasizing would be great, if done in a classy way.
We prefer the rich look of "columns" and would be interested in incorporating a column into the logo to break up the long title. We are NOT into cheesy logo graphics such as a staircase to "climb your way up", "steps to success", "building blocks of life", money symbols, etc. Just a simple, classy, established logo displaying trust, wealth, and stability.
Attached are logos a company has created for us. We like the overall feel, but they are a bit generic. For example, the text is just typed out, not highlighted or emphasized, and the graphics are a bit too "clip art" and youth looking. We want the logo to appear as though it all goes together, and is not just typed out with columns on the side.