We would like to create a huge portal for football fans. The main topic is about the called problem fans, fringe groups like ultras and hooligans.
Themes like: Riots, violence and fanatic supporters (reports, fanzines, scene Description, groups) AND football news (Informationen about clubs, grounds, fixtures and results)
This page will be addressed world-wide to all Internet users, which are interested in football/soccer, and/or sub culture like Ultras and Hooligans.
The website contains a huge community/board at the moment, existing now for about 10 years with long-term active and "experienced" users.
For this purpose we need a meaningful logo...
- with the community members can identify itselves. And it responds to potenzielle new visitor and members,
- to recieve commercial advertisers!
Important: "Usual" football fans without interest in ultras and hooligans are to be not directly deterred from the logo. But it shouldn't look too boring. Additionally it should express a certain professionalism, in order to win the confidence of advertising clients.
Target group Portal/Visitors: 20% football fans, 30% ultras (14 up to 30 years, pupil, students, workers), 40% hooligans (16 up to 50 years old, students, workers, business mens) and 10% type in visitors/voyeurs.
Note: Many Hooligans wear noble cloth like z.B. Burberry, Aquascutum, Addidas, Puma, Chevignon, Strelson, Stone Island as like the casual style (old school).
Target group Advertisers: Book- and DVD-Shops, Clothes (T-Shirts with print and Cloth-shops with expensive labels), Fanarticle-Shops.