We are a small software company that is enthusiastic about agile methods, especially Scrum. We have initially built Banana Scrum as a tool for ourselves, but we made it publicly available. Now we find that it is becoming more and more popular with hundreds of teams using the free, on-line version. We want to make it even better now, part of this effort is a redesign of the UI. We need a new logo both as a starting point for the new UI and for our marketing efforts.
Banana Scrum supports all the Scrum artifacts and roles and is designed to be simple to use for anyone familiar with Scrum. The tagline is 'As simple as Scrum'. Most actions can be performed by drag & drop, most editing is by clicking on things you want to edit, there is a simple yet powerful tags system to manage large backlogs, there is finally a live sync feature that works akin to one known from Google Spreadsheets - many people can work on same backlog at the same time seeing what others are doing in real time.
For a more complete description see attached complete brief.
Cuéntanos a qué tipo de público quieres llegar
Our target audience is IT professionals - software development teams (developers, testers, analysts), project managers, product managers and other decision makers who select tools the teams will use. They would have at least some exposure to agile methods, some will know Scrum pretty well, all will be familiar with its basic concepts like sprints, backlogs etc. They will come from a whole range of industries, team circumstances and sizes, ranging from small web development companies of 6-12 developers to software development departments in big corporations.
We need a new, good logo. It has to be modern, nice & must stand out from the crowd. Its design should not refer to current UI design of the tool - we will replace UI with a much cleaner and simpler design. It must include the tagline and in must include "Banana Scrum" as part of it, but it must also have a graphical element that can be used without the text (for icon, for example, or gadgets etc.). The complete logo (with text and tagline) should have an additional second version with some short text prominently visible over it - by text I mean something like "Professional" or "Premium" that would distinguish a premium version of the tool from the general, free version available on-line.
The logo should look great on screen and when printed in color, it should look decent when printed or viewed in B&W. Logo should be delivered in a vector, scalable format, preferably Adobe Illustrator but will accept also Corell if other file formats will be provided as well (we don't have Corell).