Being a brand new concept, we are looking for brand new ideas. We would like to stand out from the crowded property lettings arena (but not too much).
Our competition are normal estate agents and lettings agents, and lots of them. We want to be different enough to capture the imagination of the students we are targeting, but need to keep in mind the reaction of property owners & landlords that we will also have advertise to. After all, this where our money comes from. So to summarise, target the youngsters, but keep a professional feel.
So with that in mind we are looking for a cool, edgy design that incorporates the student of today and London’s atmosphere. It needs to portray a degree of professionalism but with a youthful and friendly appeal.
Feel free to experiment with colours.
*We would ideally like versions of the logo with and without the .co.uk*