We allow auto dealers to easily manage their business through easy-to-use, intuitive and beautiful web based software.
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Our target audience is auto, RV, boat, motorcycle and motorsports dealers. Generally used mom-and-pop stores that see challenges in using technology. It is a necessary evil to them. They need a product that just gets things done, at the same time being so intuitive they don't need to call tech support to use it.
You can access our mockup here:
I'm looking for a certain look here, but within these guidelines please use your creativity. I picked the name MotorLot to instill confidence...the name reminds of old times. I'm going for security, integrity, foundation, trustworthiness, etc. A motor could go in the logo, but it CAN'T be specifically themed around just an auto, or just a boat. Gears seems to fit here. Whites, oranges, blacks, greys, silver would all work. I'm kind of leaning against anything shiny...more of a dull, been around for a long time feel.