Fort Lauderdale Eye Associates
We are a long established boutique type ophthalmology practice with a very cherished professional reputation. Our mission is to provide ethical, effective and compassionate treatment for the preservation and restoration of eye health and performance. Although we are highly invested in technology and training, our focus is on interactive and attentive patient care. We wish to project our image electronically and in print as an accurate first impression of who and what we are, and not so much as a mass marketing appeal.
Our market consists mostly of young and middle-aged professionals, comfortable retirees, and some very affluent business people. They are typically healthy and health oriented and are willing to spend more than their insurance plans cover. The majority of our clientele lives within 5 miles of our office, many preferring homes and condominiums near the ocean.
We would like an artistic theme we can carry throughout our printing and web exposure. We would like if possible to incorporate our legacy logo but to express more color and breadth, without being trendy and eventually tiresome.