Logo redesign for Peachtree Data

Peachtree Data

Peachtree Data specializes in data processing services for the direct marketing and direct mail industry.

We are not the accounting software people :-)

We are looking for a clean and simple logo that should be memorable but professional.

We work with ad agency's, direct marketing specialists and companies from Fortune 500 to Mom and Pop's. All have the same thing in common: they have a mailing list and they are turning to us to update, clean and verify this data before they mail.

We work exclusively in a B-to-B market, not a consumer market.

We are looking for a refresh of our logo.

The current logo does not have the colors to pop online or in print. It reproduces good as a black and white (which is important for the new logo as well), but I have never been completely satisfied with the color version.

Ideally submissions should include:
- a full color version for online media
- a full/limited/spot color version for print media (if the online version should not be used)
- a black and white version for print
- a reversed black and white version for print

We're open to a logo or a logotype.

Our current logo, and a concept logotype, can be found here:
http://www.peachtreedata.com/logo.png

An Illustrator version can be downloaded here:
http://www.peachtreedata.com/logo.zip

Feel free to use to these as a starting point, but at the same we are open to new ideas and directions. These have been provided to let you know where we are today, not necessarily where we want to end up :-)

We'll be using the following rating system

1 star - Wrong direction, start over
2 star - Some elements I like
3 star - Getting closer but need revisions or a different take on your design
4 star - Design is being considered
5 star - Made the final cut

I will work hard to provide feedback at least on a daily basis, and all entries will receive a star rating to help everyone.

Thanks and I look forward to your entry!