Logo Required for 'Smooth' brand

The 'Smooth' brand requires a fresh new logo to suit multiple businesses.

Smooth

The 'Smooth' brand requires a fresh new logo. The brand consists of several businesses including smoothmobiles.com.au and smoothchinatravel.com (currently being developed).

It is therefore important to develop a logo that will fit with these very different businesses and across a range of businesses and across a range of situations - i.e. web site, signage, t-shirts, etc. You may want to consider an icon or character that would represent the brand across all the businesses.

It is important for you to know that there has been a contest run in the past to develop a logo for http://www.smoothmobiles.com.au which is yet to be finalised (http://99designs.com/contests/6191). We acknowledge this is not the ideal situation for you as designers nor us as a Contest Holder. We wanted to show you the previous competition so you can avoid any similar designs because the client didn't like what was there.

We will ensure we provide more than adequate feedback on every design that is submitted as we have someone dedicated to managing this contest very closely with the client.

It's likely that there will be more Smooth businesses developed in the future so please ensure the logo developed can be easily applied to various industries.

- Must fit with a range of businesses and across a range of situations - i.e. web site, signage, t-shirts, etc.
- The word Smooth needs to be the consistent part of the logo as it will be used with Mobiles & China Travel)
- Client likes the idea of Smooth being in some sort of circular way.
- Please show how the other words (Mobiles and China Travel) might look in association with the word Smooth.