Logo will be at the centre of a full corporate brand relaunch and establishment which will be encompassing Print, Web, iPhone, Mobile and Social Media channels. Hopes to generate recognition and loyalty with existing clients and move into a higher end marketplace where Brand loyalty, Honesty, Trust and efficiency will be key drivers.
Clean and Stylish/slique design that will work well with White and Black. Key colour focus is Blue color="#8098de". Professional/formal Font based around straight lines and sharp angles. Needs an icon to accompany the full logo that must be eye catching and unique on property sales/lettings boards placed outside residences. 3 colours max for print purposes. Logo connections with 'London' such as skyline, London non copyrighted landmarks etc may be considered but not essential. Logo to be professional, perhaps edging towards a more 'Crest'/icon style without being overly formal or detailed like a standard crest.
No curved, modern, comic or highly stylised fonts please, no comic book styles, blended or merged colour use, no photo detailed elements or overt use of gradients.