My name is Martin and I have a sole proprietorship company that are about to launch a Swedish website letting people search for roommates basically. The type of advertisements that will be on the website is:
1. I have room(s) to rent out
2. I need to rent a room
3. I want to get together with another person(s) and rent an apartment/house/etc. together
I will try to build the website so that the user gets the feeling it is easy to place ads and view ads and navigate the website. The site will be pretty light on extra functions and focus to do less things but to them really good.
This is my first posting here on 99designs so if something is unclear or maybe weirdly written etc., please drop a comment! Help me help you. :-)
Except for being Swedish (i.e. part of western/European culture) , some short expected demographics for the site: Age: 18-24 and 25-34 is the heaviest groups. Sex: 50-70% women and 30-50% men. Undergraduate and graduate students is a big group I will target. The reason for most people to search for roommates I expect to be economical, therefor, the site is obviously not targeting the upscale society, but rather your average youth/student.
The text for the logo should be "rumskompis.se". I want a design that does not include too much secondary graphics but focuses mainly on the text. To clarify that a bit with an example; I do not want the text just be 30% of the height/width and the rest of the logo just graphics. The logo should fit in well in the header for a website and possibly in the future t-shirts and other merchandise.
There is currently no design or color themes decided for the website itself, so in that sense you can just be creative.
Rumskompis translates literally to: rum(s) = room, kompis = friend.