Established online subscription source launching new product & NEW IMAGE.
We run an online HR & benefits library used by business owners & insurance brokers to help them accomplish their HR/benefits needs in the most efficient and effective way possible. We help eliminate the need for costly legal services, extra personnel and potential litigation. Users can search our extensive, dynamic content to get state & federal requirements, tools, documents, instruction & overall answers to all their needs pertaining to HR/benefits for companies of all sizes.
Small & mid-size business owners currently use our product. We'll be targeting them and also use our new toolkit product as a new business development tool to reach a broader audience of companies looking for a more condensed, targeted tool. The users of these online toolkits will reference them when recruiting, interviewing, hiring and firing employees. The kits will include downloadable forms & documents needed for such HR situations. The kits will also serve as a replacement for costly legal Q&A, extra HR personnel and time spent on researching such issues & needs that are answered efficiently in our online toolkit.
Series of 4 logos, each with different title:
Need TOTAL departure from HRandBenefits.com logo
All 4 logos should be complimentary, consistent in look/feel so they are obviously part of a set/unit.
The look should be relevant & current, but not too trendy; corporate without being boring
Need an authoritative look to ensure users that the content is authentic & reliable
Logos can be used together to form a visual element but need to look strong alone - not like their missing something - Developing 4 logos that can stand alone & work together to form a cohesive unit is a homerun
Logos will be used primarily on their respective sites which will contain extensive copy so they need to be vibrant/interesting to pop off page against the content
Logos will dictate look/feel of respective sites (look for a future contest)
Color: open to various color schemes
Must be easy to read onscreen
Should not be one color/tone only
Should look good on white and dark backgrounds
We will incorporate various shading effect on websites so need colors that have good shade variations for onscreen
We will use logo as basis for developing their respective websites so the colors used in logos will be used in some variation for the site pages
Current NOT Trendy
Authoritative/dominant NOT boring
Vivid/dynamic NOT stagnant