We hope this brief is enough to give you some insight into what we stand for.
We also chose the name SignalPhire for a reason. It is made out of...
- The 37 signals identified by astronomer P. Horowitz as potential messages from outer space.
- More signal, less noise. This is what is required in today's media. People want to know about the important things (the signal), without having to listen to all the noise.
- A person that is like phire(hot lively, unstoppable, bright)
- A pulse of digital information bigger that the universe that eats anything in its way :)
A few guidelines:
1.) Emphasis to be placed on the "ph" in SignalPhire, so it is not confused with signalfire. (see signUpSheet.png attachment)
2.) No stock images or clip-art.
3.) Clean and simple.
4.) Easily applied on print and web.
5.) Professional yet fun, exciting and eye catching.
6.) In keeping with todays newest web and design trends.
7.) I'm not a great fan of bitmaps, so logo should display well as vectors
8.) We have not decided on colours, so please feel free to experiment.
9.) signalphire / signalPhire / SignalPhire / SIGNALPHIRE...does not matter, we are open to ideas.
I would like to see an option with 'Web Development' added somewhere to the logo.
I've attached two logos I like, radian6 being my favourite of the two.
Provide final artwork in both .ai and .psd formats