Breadies is a startup featuring the world’s best sandwiches; we also offer soups/ salads. Everything on our menu is Fresh, and w bake our own breads. We offer a set menu as well as custom sandwiches for both dine-in as well as delivery/take-out. We also bake amazing breads and goodies at our locations.
Breadies.com primarily caters to office parks and those who would rather have their meals delivered. We market the .com loudly as this is a huge part of our business.
Also, the words 'fresh' and 'healthy' are really paramount in our business model.
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Breadies.com is marketed heavily to working individuals both independently as well as through the companies they work for. We cater to those who don't have time to go out, or just want to stay in their office for lunch, breakfast, or an early dinner.
The physical locations will invite anyone with an appetite, but the locations themselves are selected to target those on lunch breaks and the 'stay-at-home' mom crowds.
We need both; the identity with the .com, and without for the two different efforts. We don't have any color requirements but are hoping to have a logo that is:
We plan to be pretty aggressive with the identity with regards to marketing, to achieve market penetration in the office parks. So we need a logo that is versatile with regards to utilization. We expect to put the logo on vehicle wraps, shirts, hats, and heavy levels of Breadies.com paraphernalia with varying colored backgrounds.
Although the name of the company is Breadies, we would like to emphasize that theprimary product we sell is sandwiches. And we need the logo to be in line with our sales efforts.