Our products are not 'run off the mill', let me describe 3 cyclists who would purchase our products.
The Lance Armstrong want to be, watches the 'tour de france' and any other cycling event, has an expensive road cycle, is happy to spend $90.00 on a titanium bolt to save 5 grams in weight!! Often fitness obsessed, cycling is their main hobby.
The cafe late cyclist, watches the tour de France highlights, loves anything European, cycles in groups and stops for cafe` late at a cafe where many other cyclists gather. Also has an expensive road cycle.
The town bike, has a cruising bike with a leather seat and a woven basket on the front which would hold a french stick and a bottle of champagne while riding to a favourite spot by the lake.