in the process of opening online retail site offering clothing, accessories and gifts. there are several messages that need to be able to be extracted from the logo. They are as follows:
1. personal/family association - themarcit is after one of the owners whose name is "marc". it must be interpreted as a hard "C"
2. a place to shop a variety of brands - ie like a small grocery store experience with clothing brands. may also have a food component to it as well so not just clothing
3. a website to remember as a great experence - marcit - ie checkit to come back to
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want the logo to portray an old look feel- be very warm but not old school looking as we are in the business of fashion. it would be geared to the female shopper but do not want to create a feminine looking website as this may be a site that offers mens clothing as well.
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