The personality I am trying to come across is a serious website were you can get tourism information.
Cuéntanos a qué tipo de público quieres llegar
The name describes the target. Tourist looking for Tourist attractions in Puerto Rico.
Looking for an elegant logo design in horizontal plane. I would prefer one with an elegant icon on it .As reference the logo on this website http://www.800poconos.com looks nice simple & to the point. The colors i will live up to the designer, Be creative Puerto Rico is in the Caribbean..... Sun, Sand & water. Have this elements in mind.