Laconica provides personal training and fitness development solutions to individuals, small groups and corporate clients.
the (fitness development) aspect of the name could be used in smaller lettering , subtly added to the logo. I would like the word Laconica as the prominent word in the logo.
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with the word 'Laconica' one thought was to use the letters in upper case with the exception of the 'o' which would be in lower case with a horizontal line above it. Reason for this is that i want people to pronounce the word Laconica as (la-coh-ni-ca) - hence the line conveys the 'oh' sound.
so maybe LACoNICA (with the line above the o? - just a suggestion)
demographics - males 1/3 females 2/3 - between the ages of 25-45
interests - our clients typically have a interest in health and wellness and fitness. they are usually of higher income brackets.
slogan - "working with you every rep of the way"
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