Ethnic Direct - Mexico
I am starting an online store for Mexican nostalgic goods.
My target audience is first- and second-generation Hispanics of Mexican descent living in the United States.
I want to target the young, hip demographic (10-18 yrs) of Hispanics who are computer savvy, in addition to the generation before that (24-45 yrs).
My core audience wants to stay connected to their cultural heritage through authentic, imported food, candy, clothes, and home remedies.
An ancillary audience includes non-Hispanics in the United States who are interested in using authentic ingredients in recipes.
I am looking for a logo to represent Ethnic Direct, an online store that sells ethnic nostalgic goods, such as authentic imported foods, clothes, and the home remedies.
Ultimately, I want Ethnic Direct to cater to various ethnic markets (Mexico, China, India). In this regard, the logo should be adaptable to different ethnicities and cultures. However, my first iteration of Ethnic Direct will focus on Mexico, and thus you should feel free to stylize this logo with Mexico in mind. Think of how Google "stylizes" its logo for special events (like Halloween, Christmas, 4th of July, etc.) -- this may be one way to keep the core/base logo while connecting with each ethnicity.
1. I want a logo that inspires trust and confidence, because my target demographic may not be accustomed to shopping online.
2. The logo should convey "authenticity" for the ethnic market at issue (in this case Mexico).
3. The typeface should be clear, simple and bold.
Please feel free to experiment with colors. But you should know that I really like the colors in the attached mood board.
The files I will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.